In its long awaited report on privacy protection, which was published on December 1, 2010, the Federal Trade Commission outlines a Proposed Privacy Framework for businesses and policy makers. The Proposed Framework would focus on the collection, maintenance, sharing, or use by commercial entities of consumer personally identifiable information, online and offline. “Personally identifiable information” is defined as data that can be reasonably linked to an individual, computer, or device.
The proposed Framework does not promote the adoption of legislation, but it identifies three areas of focus:
- Promoting privacy throughout the organization, and at every stage of the development of products and services;
- Simplifying choices for consumers; and
- Providing greater transparency of data practices.
The FTC staff has requested that comments on each component of the Privacy Framework and how it might apply in the real world be filed by January 31, 2011. The Commission will issue a final report in 2011. (more…)